“Establishing a the foundation of a vision driven business leads to sustainability”
YOUR PERSONAL PRIMARY AIM
You have to be very clear in life as to what your personal primary aim is. Napoleon Hill dedicated 20 years of his life to studying the most successful people and made some tremendous distinctions. One of the things he gets into is the chief primary aim. My personal aim from many years ago was that I wanted to be a person for others. What does that mean? Any time I can help someone in any context I see clearly how it benefits them and as a result, I’ve evolved into a better person. Living for your personal primary aim is a great feeling.
YOUR VISION FOR A BUSINESS THAT SERVES YOUR PRIMARY AIM
If you go into your business every day, there are all sorts of mechanical things you must learn how to do. Is that the right script? Is this the best-looking business card? Even if you master all of the mechanical processes, something can still feel “off” or unfulfilled at the end of every day if your business is not serving your primary aim.
CHOOSING THE PLATFORM OF REAL ESTATE
I arrived in the career of real estate via a roundabout way, unexpectedly. My previous career wasn’t fulfilling because I couldn’t directly see how I was being a person for others. When I chose real estate, I could see the human beings I was serving. As I was helping people through the process of buying a home, which is often one of the largest financial commitments of their life, I could really see how I was serving their needs. Real estate became incredibly fulfilling to me as a result.
THE THREE TYPES OF AVATARS TO SERVE
There are three types of people (avatars) that I want to serve and they are: People who need help selling their property; buyers; and other agents. This business is driven by sellers who have inventory. The amount of buyers is growing in the internet age due to lead generation companies pulling them off the web. And other agents are naturally the people you can help, network with, mastermind with and more.
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