“Recognize that your listings drive the business and that you must feature them and push market them through print and digital marketing media especially social channels.”
THIS IS A ‘LISTINGS FIRST’ BUSINESS
If I have no inventory for my buyers to buy, where does that put me? This is a “Listings First” business! If you’re going to have any kind of business in real estate, you must have listings. Inventory is always abundant, but unless there’s zero inventory (which I’ve never seen), there are listings out there if you’re paying attention.
HOW TO FEATURE YOUR LISTINGS
Most people who ask you to list their property are going to ask you, “How are you going to market my listing?” A lot of people undersell the importance of the MLS. So, you’ll do that at a minimum — but if you want to be unique, you need to know how to feature that person’s listing. Most businesses are first vetted online these days, so how does your business look online? What does a potential listing client see when they visit your site? You need a good website to feature your listings and to show potential clients that you have a place for their listing.
LISTINGS MARKETING CHECKLIST: JUST LISTED, JUST SOLD, OPEN HOUSE
Market your listings. Don’t just put them on your website to please the seller, because you want to move this property! Start with a listings marketing checklist that’s two-dimensional. Take pictures of the property, put them on a “Just Listed” postcard and send them around the area — and drive people to your listings-based website with the postcards. Use the “Just Listed” on your social media channels. Then, roll into open houses, and so on. Produce video content and get it uploaded to Facebook, Instagram and YouTube.
TRUSTING THE POWER OF CONTENT CONSUMPTION VIA SOCIAL CHANNELS
How many videos did you watch this week? How long were you on your phone watching videos that interested you? You’re not unique in that — everybody’s doing it. Get on those social media channels with your content and your listings, and you will be shocked. You must trust in the power of content consumption via social channels. It’s stunning how many people will eventually say, “I saw you all over social media!”
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