“To leverage social media marketing for real estate you must understand how the platforms really work and develop a strategic approach.”
SOCIAL MEDIA MARKETING – IT’S A SUPPLEMENT TO YOUR FACE-TO-FACE EFFORTS
Real estate is ultimately a face-to-face type of business. Only in rare exceptions will someone list their property with you if they haven’t met you in person. With that in mind, all of your social media marketing should be designed to SUPPLEMENT your face-to-face efforts, or bring you one step closer to that first face-to-face meeting with someone. Instead of running to social media and “drowning” in it, remember why you’re doing it: To get face-to-face with sellers and buyers.
WHICH PLATFORM GIVES YOU THE BEST TRACTION FOR LISTINGS?
Social media platforms are fabulous for talking about listings. The purpose of this is to get more face-to-face meetings with potential sellers, tell them what your strategy is and hopefully, help them list and sell their house. Choose a platform and then STUDY it to figure out how it really works. Facebook, Instagram and YouTube are all great areas to market your listings. Get on Facebook and give property information away, give insider tips, then give some more. Be social until your ability to reach people accelerates. (And don’t forget it’s about LISTINGS!)
DIGITIZING JUST LISTED, JUST SOLD, OPEN HOUSE, MARKET UPDATES & TIPS
The strategic approach now is to digitize the correct things – Just Listed, Just Sold and so on. Get something up about listings and use video. The platforms love video and the consumers love video. Cut yourself a nice 59-second video, upload it and you’re done. Even turning still pictures into a short video is incredibly easy; upload them to social and then get them up on your website.
BECOME THE LOCAL REAL ESTATE EXPERT IN YOUR NEIGHBORHOOD!
When you know an area that you really want to do business in, become the local real estate expert in that digital neighborhood. Become a “local celebrity” by sharing your knowledge with people. If you have friends or VIPs in that neighborhood who you can interview about the market, the neighborhood and what’s happening, people love that. Your social media strategy will start to skyrocket if you follow the steps in order and give people what they want.
Take action now!
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