Figuring out your ideal seller avatar should be a fun exercise for real estate professionals because you get to be a bit selfish in doing it! Who is your absolutely ideal seller — what are their important characteristics?

After 21 years in this business, I share with you in this episode the four key character traits that I look for in a seller. I’ll also share the conversational strategies I use to figure out whether a potential seller has those traits. Plus, why it’s time to RUN AWAY from a seller… if they lack one of these character traits in particular!