“As a top producer for many years I’m happy to plead guilty to the major mistakes that I’ve made in hopes that I might help both my fellow top producers and newer agents build a proper real estate agent business!”
TOP PRODUCERS ARE TOO COMFORTABLE
Let’s just get something right out in the open. All of the “top producer mistakes” that I talk about in this podcast are mistakes that I, myself, have made. One of the big mistakes that top producers make is they get too comfortable. Many top producers are just really hard-working salespeople. They are Top Producers because nobody out-hustles them. Hustle is important, but there comes a point where things really start to work for you and you start to close down and get comfortable. It seems to be working, so you just rinse and repeat. I’ll explain why that’s a problem in a moment.
THEY SPEND TOO MUCH MONEY CHASING IDEAS
When things are going well and the business is a ball of energy, top producers tend to chase any and every idea that comes along: This conference, that person’s plan, the new fad and so on. You become an idea junkie. “This other top producer is killing it with this idea” — so you have to run out and try it. That’s a mistake we all make. Instead of chasing an idea, how about asking if there is a way to deploy it in your strategic approach. Once you become too comfortable in your business, if you combine that with chasing ideas, here is the problem: You’re buying them. Some of you are paying extraordinarily exorbitant amounts for these ideas. Most small business owners — and especially top producers — are delusional when it comes to understanding what it really costs to run their business and turn a profit.
THEY TRY TO CONTROL TOO MUCH
Stop trying to control everything that you do as a top producer. Know when to cede control of certain tasks within your business and then do it. Turn on your management brain and stop trying to control all of the micro tasks in your business. There’s only so far that you can stretch your two arms and two legs before something breaks! What’s a task that is draining your time that doesn’t require YOU to do it? Outsource that task and you can then leverage your time better. You don’t think I’m typing up these show notes for the podcast, do you?
HOW TO FIX IT: SLOW DOWN & BUILD STRATEGIC PLANS!
Stop getting so comfortable. Stop pushing away help. Stop spending so much money chasing ideas that may or may not work with yourbusiness. Stop trying to control too much. Here’s how to fix it: Slow down and spend a little bit of time building strategic plans. It worked for me and it will work for you.
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