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The end of the year is a great time to sit down and think about the strategy for your business. Start from a strategic perspective: You have to have a plan.
I’m really big on simple plans. From a strategic standpoint, you don’t operate on abstract theories. You have to sit down and observe this business. Watch top producers and see if there’s a plan that they’re using, so you can emulate that and start to understand how to run a successful business.
There are two driving forces in this business that I want to strategically simplify for you in this episode: Marketing and Conversion.
“Get rid of all these internet inquiries that are just whimsical, that are drowning you. And get serious about the buildup of your top 20 prospects, 10 buyers and 10 sellers, that you’re serving.” – Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
- The two ‘Triangles’ or modules: Marketing and Conversion
- How to Market in order: Market, Message, Media
- How to Convert in order: Lead, Prospect, Client
- Plus: Advice on trimming your leads down so that you are left with good leads!
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