If you’re a real estate pro, you should really let it sink in that we are in the “therapy” business. We are assisting people in the largest single financial transaction that most people will make in their entire lifetime: Buying or selling a piece of real estate. That’s heavy! One mistake that we have all made is putting too much pressure on someone who doesn’t have a big enough “Why.”

In this episode, we dive into how to solve that problem for your business.