“Lead Your Business With The Understanding That Your Role Is That Of A Guide Not The Hero”
THEY ARE THE HEROES OF THE STORY
If you share the same vision as me (helping others), this is a really important point to realize: You are not the hero of the story in the context of real estate. The buyer or seller you’re helping is the hero. If you’re going to help the hero, then you have to know what your role is.
YOU ARE THE GUIDE
We have the backdrop to the story. There’s a setting — a home is for sale. Someone is selling, someone is buying. There’s tension, as in every good “story.” The hero needs to sell his or her house, and doesn’t know where to start. Then you enter the picture as the humble guide. What does the guide have in this story? A plan! Do you have a plan? Do you know it, own it, breathe it and live it in every real estate transaction? Be extremely intentional about “chunking up” the steps, breaking them down into their individual parts and mapping them out, so you “own” your real estate plan.
YOUR PLAN IS WHAT THEY NEED
You don’t need to go into extreme detail to let the hero know every step in the process. But you should have enough ready off the top of your head to let them know, “I am a good guide with a good plan.” Whether we move forward from that moment, I leave a positive footprint and give the hero guidance in the form of a plan. This what to do. If the hero is going to take the journey without me, at least they have the productized (printed) plan in hand.
STICKING WITH YOUR PLAN EMPOWERS THEM & EMPOWERED PEOPLE BECOME RAVING FANS!
The ones who really appreciate the plan will immediately start to “lean in.” Now you can start to make your asks and build trust with the client/hero. Here’s the big reveal, though. Sticking to your plan is empowering and it makes people feel really good about themselves. You empower them to make the decision with confidence. It’s incredibly empowering to people when they feel like they helped create the plan to sell or purchase their home. If you follow it through and stick with them — right through the closing — those empowered people will become raving fans of yours and will drive more business to you.
of your core strategy and you’ll be amazed at the response. Your excitement at delivering a productized outline will encourage prospects to follow up with a bigger presentation. Owning your strategies also helps you to calm down whenever someone shows interest, so you won’t confuse them.
LET THE CORE MATERIALS PERMEATE YOUR ENTIRE BUSINESS
Is the help you’re offering strategic, professional and clear? Whether you make a sale or not, did you empower that person to better understand the order of things? That’s what a core strategy is all about. Productize your core strategies and print them out – that helps you own it and physically deliver it to someone. Once they’re productized, you can let them permeate your entire business. You’ve mastered the basics, productized your strategy — and then it’s time to expand to Facebook, video and other platforms.
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