“The number one reason that agents fail at building a real estate business is that they don’t start with a plan and then stick to it.”
YOU MUST HAVE A PLAN!
How about if you stop and go get a plan (if you don’t have one)? I understand that’s not easy, so that’s why I provide a framework that covers universal basics, no matter what type of real estate business you’re trying to build. I wish that someone would have knocked me over the head with this when I was first starting: YOU MUST HAVE A PLAN! If you don’t have a plan, go get one and stick to it. That’s how you succeed in real estate.
THE ONE-TWO PUNCH: MARKETING & CONVERSION
A lot of people in real estate make the same mistake. We start out as an independent contractor — an entrepreneur — and we jump right into the technical work, but never take a beat to think, “I wonder how this highly technical real estate business actually works?“ Henry Ford, for example, figured out how the assembly line process worked in other fields and applied the lessons to make cars more efficiently than anyone else. The real estate “assembly line“ is in flux because of the digital age right now, but some things have not changed. Marketing and conversion are still the one-two punch of managing a real estate business! Listen for advice on how to PLAN and manage the marketing and conversion processes.
EXECUTE EVERY DAY AND LEARN FROM THE CONSUMER
As you’re doing the marketing, is anyone responding? Are they going to the next stage that you’ve set up under the guidelines described earlier? Test your marketing to see if it’s viable, because if it’s not, something is wrong. While you’re executing the plan, learn from the consumers. What’s working and what’s failing? Learn from them, make small distinctions and adjustments, and make the plans perfect.
STICK TO THE YELLOW BRICK ROAD… IT’S A PLAN!
When you have a plan, stick to it! Don’t stray off into the weeds just because something shiny distracted you. Plans are the thing that works — and they work at everything in life, from climbing Mt. Everest to building a real estate business.
Take action now!
- Free Agent Gift – If you want to take action, we prepared a free gift to get you started in the right direction
- The Realty Classroom (Facebook Page) – Live Sales Training every Friday at 1:00 PM EDT
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