The Realty Classroom Podcast Episode 69: Go To Work!

The Realty Classroom Podcast Episode 69: Go To Work!

 

The World has become obsessed with a lot of talk and very little action. Pathetic marketing messages rule the day as they lure real estate agents away from what really matters…hard work…sooo…Go To Work!

 

STOP TALKING ABOUT DISTRACTIONS

Go to work! I’ve had so many people pick up the phone and call me with distractions — “What about this? What about that?” It’s time for a pattern interrupt. Let’s get out of the realm of theory and get to work! What do these distractions that keep holding you back have to do with helping someone buy or sell a piece of real estate? It’s exasperating to see so many of you struggling with the distractions — and there are a LOT of distractions in this multi-trillion dollar business — that I want to help you get away with it. My best advice is these three words: GO TO WORK! We get so caught up in the distractions that we forget how to better help a buyer and a seller. Get out there and help people. Go to work!

GO TO WORK SEEKING CONVERSATIONS

When you pick up your lunch pail and go to it, what do you do? If you had no resources and had to be resourceful, what would you do? Seek conversations! Seeking conversations about what you do. It’s how you drum up new business. Go to work on the problem. Tell everyone you’re in the real estate business and be prepared to have a conversation about it.

GO TO WORK SEEKING PROSPECTS TO SERVE

When you have conversations, it leads to prospects — someone who needs to buy or sell within the next 12 months. Go to work for them for nothing — zero — FREE. Set them up with MLS, serve them. Go to work to help prospects and build up your business. Have real conversations and demonstrate to them that you’re going to work for them in exchange for nothing. You can shorten a prospect’s time frame when you go to work and empower them with knowledge.

GO TO WORK PROACTIVELY FOR YOUR CLIENTS

When you go to work for a prospect and they make the leap to become a client, you have to dig in with them even more so. Go deeper, care for them more. As they go deeper into the relationship, you need to increase your own expectations and level of commitment. Once they’ve listed with you, go to work! Break the bricks and do the dirty work.

GO TO WORK FOR YOUR PAST CLIENTS & COMMUNITY

When they are your “past client,” you want them to be singing your praises for how hard you worked to make it happen. You should give them everything you have, so they will generate future business for you. You were the go-getter when they needed you. GO TO WORK!

Take action now!

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