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When real estate agents are faced with the question, “what’s your biggest challenge?”, they will often reply based on a false perception of what they believe to be their problem. This is often based on the peer pressure that naturally exists in business as we perceive other agent’s problems to be our own. It’s best to understand the fundamentals of the business, consciously consider what you’re not doing, accept that as your real challenge and get to work on solving it with disciplined focus.
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