“Once you become aware of the true benefit of developing a manager’s viewpoint, you’ll then be able to find where the better business is and work on your why-not-me attitude!”
SHARING TESTIMONIALS WITH CAUTION
I really hate hyperbole in this business. It seems like everybody lies about their gross commission or how many transactions they have. It’s better to be real. This is why you never see me sharing crazy, over-the-top testimonials. When I do share testimonial successes, I do it with some caution. With that in mind, is it possible to triple your average sale?
IT STARTS WITH THE MANAGER’S MARKETING PLAN
One of my mastermind members did, in fact, triple his average sale price. The process starts with the manager’s marketing plan. The manager’s perspective is key. You have to plan out your marketing – where will you do it and who are you marketing to? Sit still and plan this!
THE FIRST STEP IS AWARENESS OF WHERE MONEY IS
The next step in the plan is to go into the MLS and look at the average sales price last year in your preferred marketing area. You’re paying for MLS and it’s loaded with useful statistics to figure these things out. Sales prices in my mastermind member’s preferred area were more than double the sales prices in the area he was currently targeting. It took just a simple exercise to figure that out.
THE NEXT STEP IS MINDSET: WHY NOT ME?
A lot of realtors talk themselves out of marketing to the luxury market because they don’t have experience with “those rich people.” Here’s the dirty little secret about rich people: They’re people. Just people, like everyone else! There are difficult people to deal with in every segment of real estate — because they’re all people. Change your mindset to target a more luxurious market of customers. Ask yourself the question, “Why not me?” Why shouldn’t you be that agent? What’s holding you back?
IT’S NOT A SINGLE MEDIUM OR IDEA: IT’S PATIENCE FOR PROCESS!
My mastermind client tripled his sale price using the steps outlined in this podcast, so yes — it is absolutely possible. It is not about a single postcard, medium or idea. It’s the process — and having the guts and patience to stick to that process.
Take action now!
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