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In this episode I wanted to talk about how I simplified my own listing presentations (and why), and how you can do the same thing. If you haven’t really thought about it in this way yet, here’s an important point — and let this sink in: Your listing presentation begins with your marketing.
And it doesn’t matter what medium you use for your marketing, whether it’s a YouTube video, Facebook post, direct mail or some other form. All of your marketing should tie into your “Seven Steps” method, so you are constantly educating the seller about the process. By the time you arrive at their home with this message, you’ve already done a listing presentation in chunks!
Topics on This Episode of the Realty Classroom Podcast:
- Give the sellers what they want in your marketing. Give away your best stuff for free.
- Also include what they need: Your guidance and insight through a complicated process. Let them know they need it.
- Why keeping your “Show & Tell” chunked up helps you win at the listing presentation.
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