In this episode of the Realty Classroom Podcast, we’ll start to tie together some previous topics into a workable, strategic framework for your business. I tackle the concept of a “value ladder” for your real estate business here. It’s helpful if you haven’t listened to it yet to go back and check out Episode 115 on the 4 Key Traits of an Ideal Seller.
Your value ladder is a series of steps that you will take a client through during a real estate transaction, starting with a “Freemium.” The goal of your value ladder is help a prospect ascend the ladder all the way up until they’re a happy past client!
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