A Franchise centers around the concept of a system of organization. That organization performs consistently to get a predictable result for the consumer and continues to evolve based on the patterns of the consumer NOT the human discretion of the owner and the organization’s people.
YOU DON’T HAVE TO KNOW IT ALL
We have too much advice from too many gurus online, it seems. Every one of them has advice that we feel like we MUST adhere to, rather than simply trusting ourselves. The problem with all this information is that there’s simply a lot of it. Who’s right? Who’s wrong? Who’s an authority? It gets confusing. Trust yourself for the basics and absorb this simple fact: You don’t have to know it all to start!
I had no idea what the real estate industry was when I was starting out, but I was confident in my life skillset. I had learned how to help people, how to study, how to deal in business and so forth. Accept the fact that you can learn as you go along in this business — you don’t have to “know it all.” There are things that you will need to know, such as the framework for taking a seller or buyer through the process. Concern yourself with learning, rather than worrying because you don’t know everything. And for top producers: Always be learning!
YOU ARE TRYING TO SOLVE THE HERO’S PROBLEM
Realtors are not the “hero” of the real estate transaction story. You are the guide. This is a service business and you are guiding people. That’s what you get paid to do: Guide people. The hero of the story is the buyer or seller who doesn’t have a clue as to what to do. If you remember that, you will get started in the real estate business in a relaxed position. From there, you need to figure out the buyer/seller hero’s problem.
SEEK TO IDENTIFY THE PROBLEM – ESPECIALLY THOSE THAT REOCCUR!
I came up with seven steps to helping a seller (generally) and six steps to helping a buyer. I chunked up and simplified the reoccurring problems that would simplify what I was seeking for the individual seller. This allows me to support the hero every time in a very simple fashion: Here are the steps to the process and here is where you are in that process. When you have a foundational process that you stick to, instead of flying by the seat of your pants each time, you can serve multiple heroes at once.
MEMORIALIZE YOUR SOLUTION & MAKE IT PATENT-READY
Once you’ve done the process a few times and had a chance to study it, take note of where the process went well, and where people consistently freak out. Memorialize and solve those freakouts. Write it down on a checklist. If you don’t write things down, eventually your brain will stop doing some of those important little things. Write it down!