“The brain that is running your business is your own, therefore, you must write those goals down so that your brain has the clarity it needs to find the proper resources to help you achieve those goals.”
SYNCING THE RIGHT BRAIN & THE LEFT BRAIN
It is your brain that’s running your business, correct? It’s up to you and all the decisions that you make. It’s a fact that the right side of your brain is creative and the left side is analytical. Let’s talk about how to “rewire” your brain to set it in the direction of your goals. What goal?
G.C.I. — THE BIGGEST & EASIEST GOAL TO FOCUS ON
This goal: Gross Commission Income (GCI). Start with a number — just write down the number! This may sound a little strange, but when you write the number down, 1) Be practical, but 2) Don’t be practical. Be practical about what’s possible before you get creative and seek what’s “beyond possible.” They’re both there for the taking. Write down the reasonable number that you want when you write this GCI goal down.
RESULT: PROGRAMMING YOUR SUBCONSCIOUS TO CHOOSE THE CORRECT RESOURCES
The answer to how you reach that reasonable GCI goal is in your head. Doesn’t matter if it starts on the right side or the left side of the brain — I want you to get that goal “out” of your head and write it down with a good ol’ fashioned pencil and piece of paper. As you write it down, something is happening in your brain. There’s a trigger of clarity that begins to happen. The next step is to digitize the goal that’s on paper, into a simple mind-mapping software. Then, go back to the question from the previous podcast: “Why not me?” Getting it out of your head and into paper helps to program your subconscious to focus on the resources you really need to reach the goal.
THE EFFECTIVENESS IS REAL — JUST ASK LEE! (TRC EPISODE 61)
When you do a dive into MLS looking at how many transactions there were and average sales over the past year in your geographic area, the math of your GCI goal will suddenly start to make sense within your plan. Don’t get confused by any complicated goals. If you want to see how this works, go back and listen to Episode 61 for Lee’s story. This works!
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