Digital Media is perhaps the most confusing medium for real estate agents. Why do we use it at all? The most obvious problem is that we are not using digital media based on a plan that helps us acquire more business. The obvious primary use was for lead capture, however, in a content marketing world you must create helpful, insightful videos. Well isn’t just thinking about how to do that overwhelming? The ket point is to be intentional about a plan that presents you and your properties in the best light so that prospective clients have an easy time vetting you online so that when you’re physically together it’s easier to win the business.
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ABOUT DANNY GRIFFIN Danny is a real estate broker in Massachusetts and is the CEO of Griffin Realty Group and it’s national expansion company The Griffin. Danny has also been a coach to top producing agents since 2003. His unique approach is based on the proper order of Training-Coaching-Mentoring (TCM©). He has learned that to be successful, agents must be trained to use simple and effective plans that empower home sellers and buyers. Once these plans are used in real-world scenarios, agents must be coached to ensure proper implementation and encouraged to make the right adjustments. Ultimately, no agent should be without a mentor who is always available to answer in-the-heat-of-the-moment questions so that no opportunity is lost.