Leads Are Hiding In Plain Sight!

Leads

Why are we always worried about finding leads? When you sit back and think about it for a moment, there is no scarcity of leads. There are too many, and that’s the problem. The first challenge is slowing down to decipher what a good lead is. When I considered how the business works, it was […]

Drowning In Digital? l The Realty Classroom Podcast #210

Digital Media is perhaps the most confusing medium for real estate agents. Why do we use it at all? The most obvious problem is that we are not using digital media based on a plan that helps us acquire more business. The obvious primary use was for lead capture, however, in a content marketing world […]

What To Do In A Market Crash! l The Realty Classroom Podcast #209

When the real estate market crashes downwards most real estate agents become panicked and start idea hopping. In the worst cases, they quit the industry altogether. The truth is that a market crash is an opportunity to find sellers that must sell and buyers who are smart enough to recognize that they can buy real […]

The Money Is Already In Your List! l The Realty Classroom Podcast #207

https://www.youtube.com/watch?v=e7IOLIpyFmI Most real estate agents, whether knowingly or unknowingly, are focusing only on the “now” business which we refer to as scraping the cream. Although this helps cash flow in the now, it does not set up certainty in the future. Therefore, you must also pay attention to building your list of future prospects and […]

Don’t Be A Bad Employee & A Worse Boss! l The Realty Classroom Podcast #206

Many real estate agents struggle to turn their job into a real business, specifically because they are a bad employee and a terribly undisciplined boss of themselves and others. The solution is to document a step-by-step business plan against which you as the boss-manager will be able to hold you and other employees accountable to […]