When starting as a solo agent, we tend not to realize that we are micro-managing ourselves. We tend to see what’s right in front of us regarding the next sale and hardly take the time to see the entirety of our process. So, when we finally break down and hire help, we micro-manage them as we did ourselves, which usually fails. The solution: build a system for all the steps in your business and micro-manage that. Then hire and train on that system and empower people.
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▶ ABOUT DANNY GRIFFIN Danny is a real estate broker in Massachusetts and is the CEO of Griffin Realty Group and it’s national expansion company The Griffin. Danny has also been a coach to top producing agents since 2003. His unique approach is based on the proper order of Training-Coaching-Mentoring (TCM©). He has learned that to be successful, agents must be trained to use simple and effective plans that empower home sellers and buyers. Once these plans are used in real-world scenarios, agents must be coached to ensure proper implementation and encouraged to make the right adjustments. Ultimately, no agent should be without a mentor who is always available to answer in-the-heat-of-the-moment questions so that no opportunity is lost.