Pursuing luxury listings is smart business because they keep your profit margins very healthy. Instead of being intimidated by the word luxury, simply focus on median-priced homes and above. These listings are hiding right in front of you as Expireds, Canceleds, Withdrawns, For Sale By Owners, and many other sources. Contrary to popular belief, you don’t have to be a veteran agent to list luxury properties, you simply have to offer a clear , straightforward plan that covers the basics of online and offline efforts. So start pursuing luxury listings today!
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▶ ABOUT DANNY GRIFFIN Danny is a real estate broker in Massachusetts and is the CEO of Griffin Realty Group and it’s national expansion company The Griffin. Danny has also been a coach to top producing agents since 2003. His unique approach is based on the proper order of Training-Coaching-Mentoring (TCM©). He has learned that to be successful, agents must be trained to use simple and effective plans that empower home sellers and buyers. Once these plans are used in real-world scenarios, agents must be coached to ensure proper implementation and encouraged to make the right adjustments. Ultimately, no agent should be without a mentor who is always available to answer in-the-heat-of-the-moment questions so that no opportunity is lost.