In the real estate agent business it’s very easy to start sounding like everyone else and when you sound like the rest you’re nothing more than a commodity that becomes reduced to competing on price. The way out is to develop a unique selling proposition that is built upon mastering the obvious and giving away your best what-to-do information for free because that empowers the consumer. When you empower the consumer instead of taking from them, you become much more valuable than the competition and will command a greater price.
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