In a digital world, many agents are missing out on the opportunity to turn their open houses into a money-making machine. The open house is a way to show your seller that you are proactively trying to sell their property and building your business through physical prospecting activities. Meeting with active buyers and sellers at an open house, using a systematic approach to giving away your best information for free, is the fastest path to building a predictable and sustainable business.
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▶ ABOUT DANNY GRIFFIN Danny is a real estate broker in Massachusetts and the CEO of Griffin Realty Group, its national expansion company, The Griffin. Danny has also been a coach to top-producing agents since 2003. His unique approach is based on the proper order of Training-Coaching-Mentoring (TCM©). He has learned that to be successful, agents must be trained to use simple and practical plans that empower home sellers and buyers. Once these plans are used in real-world scenarios, agents must be coached to ensure proper implementation and encouraged to make suitable adjustments. Ultimately, no agent should be without a mentor who is always available to answer in-the-heat-of-the-moment questions so that no opportunity is lost.